Monday 01st of September 2014

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Truth in Food Feature
Action Alert: An Open Letter to Hyatt Regency and Truth in Food Readers Print E-mail
Written by Kevin Murphy   
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Hyatt may want to Thoughtfully ReconsiderOn Aug. 2, I shared with you my personal experience of having been exposed to the Hyatt Regency’s Food Thoughtfully Sourced and Carefully Served campaign. I contended Hyatt Regency’s marketing efforts were highly flawed and downright dishonest. Here's how Susan Santiago, vice president of food and beverage for the global hotel and resort chain, answered my inquiry:

Hello Mr. Murphy,

Apologies for the delay in responding, I am currently traveling on business. Thank you for your email and for sharing the link. Your readers’ comments were duly read. I also appreciate your offer, however I must decline the opportunity for further interviews.  We are passionate about our F&B philosophy.  We are constantly listening to our guests, and responding to their dining needs and wants through the many options we make available at our hotels.    

Thank you again,

Susan Santiago
Vice President – Food and Beverage Americas Operations
Hyatt Regency

Hyatt is “passionate about its food and beverage philosophy” and has no intentions to deviate.

At Truth in Food,  our mission is to highlight marketing efforts like these and to hold marketers accountable.  The Hyatt Regency has 508 locations in 46 countries. Its global brand influence is not insignificant. The mission for the Hyatt Regency chain says it wishes “to provide authentic hospitality by making a difference in the lives of the people we touch every day.” And, it supports that mission “by adhering to a set of core values that characterize our culture.”

This Hyatt campaign is like that of Chipotle, built on dishonesty and division, creating a false notion about our food system by dividing it in two, with one side being the pristine, organic and natural side and the other technological, conventional and ultimately evil. All that’s left for the Hyatt to do is contact Willie Nelson and begin production of a claymation video.

According to the American Marketing Association, marketers are expected to “embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.” It expands on this statement by defining honesty as “being forthright in dealings with customers and stakeholders.”  AMA continues, “To this end, we will:

  • Strive to be truthful in all situations and at all times.
  • Offer products of value that do what we claim in our communications.

Seems the AMA and I are in accord.

Study after study reveals organic food is NOT healthier for you. Here are just two of the latest research studies corroborating this fact:

In addition, Truth in Food readers have rightly shown through their keen comments “Hormone Free,” “Antibiotic Free,” and “Cage Free” are terms equally afield.

It is time for branded food companies to stop manipulating and scaring consumers by driving them from one production system to another in a false attempt to appear benevolent, pretending to care for the health of people and the planet more than the farmer. It is indeed the farmer who helped lift them to brand status in the first place! To then cross that bridge and indict the farmer who still provide the bulk of what they sell every day is the ultimate hypocrisy.

My message to the Hyatt Regency: Thoughtfully Reconsider this marketing push.

To the readers of Truth in Food, I ask you to sign our Thoughtfully Reconsider petition. Get your friends to sign our petition.

To members of the American beef cattle community who are at this very moment holding their summer association meeting at the Denver Hyatt Regency, you have a golden opportunity to make your voices heard.

If animal rights activists or environmental activists were faced with such an egregious attack on their integrity, you can bet their tenacity would be unyielding. The turn is now yours.

Faithfully Yours,

Kevin Murphy

 

Want to help Hyatt Thoughtfully Reconsider its marketing campaign?

Sign our on-line petition:

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