You going to believe me, or your lying ears?
Now that a Stanford meta-analysis of 200 previous scientific studies has shed a little official doubt on the conventional wisdom that organic food is more nutritious and safer than non-organic, the Internet indignerati of the new food movement have leapt into the debate to remind us, well, we never really put it that way.
It may be a pretty sentiment that consumers pay up to three times regular price not because they believe organic is healthier, but simply because it's the right thing to do, but the fact is numerous consumer studies demonstrate the consistent reality: Consumers buy organic because they think they’re getting a safer and more nutritious product.
Although some evidence does suggest organic marketers, particularly in Europe, are making progress in convincing people to overlook weak health claims and pay a premium strictly to protect the environment, the majority of consumers still buy because they think they’re getting a healthier food. In fact, in cases in which they do cite environmental or animal-welfare reasons, those often are found to be simply proxies for healthier food.
New food movement proselytes who understand the hazard of openly stating product claims regulators won't allow may not have openly claimed organic food is healthier, but they've done little to disabuse consumers of the notion.