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Sample Sidebar Module

This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.
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Food-Chain Warriors

This turf is your turf; this turf is my turf Until the disjointed members of modern agriculture find the means to connect and defend jointly, the risk that they all lose ground to small gangs like HSUS increases

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10 Reasons
They Hate You

Can't we all just get along? Truth in Food takes you inside the top reasons today's food-consumer-activist complex so despises what you do.

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Thou Shalt Not
Kill Animals?

The gospel of spin The fundamental flaw of the animal equalization movement is not that it champions the rights of non-human others, but that it squanders the birthright God vested in his true chosen creatures.

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Past Stories

Why Animal Rightists Beat Agriculture in Missouri

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Thou Shalt Not Kill (Animals)?

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The Ten Reasons they Hate you So (Part II)

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What are they Really Feeding your Kids?

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Here's a Simple (Minded) One

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The Ten Reasons they Hate you So

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The New Food Puritans

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Why a Rat is no Pig is no Dog is no Boy

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'Local' is the Marketing Tail Wagging the Dog

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Tell Us a Tale, Katie Anne

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Occupy Walthill, Nebraska

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The Horror Show that Just Won't Die

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Meet Paul Ryan’s vegan speechwriter

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Losing the War of Words

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Earth is Great; Earth is Good. Let us Thank Her...

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What? Organic? Healthier? Did We Say That?

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Special Reports

Food Mis-education

Our Truth in Food special report examines 10 troubling trends about the state of higher education and the food system.
Download Now

Food Ethics

Truth in Food assembled a panel of top authorities in the subject of ethical animal use and production. Here are the six key lessons we learned.
Request a copy

Truth in Food is a production of Food-Chain Communications. Food-Chain Communications is a marketing communications firm devoted to helping food-chain stakeholders communicate more effectively in today's modern food system. If you touch food directly or indirectly on its path to the consumer, you must communicate better than ever. One of the gaping weaknesses in our modern food system is the lack of communication between stakeholders. Although we produce a safe and abundant product, the chain has traditionally operated within separate silos, a collection of parts rather than a synergistic chain. At Food-Chain Communications we've traversed the entire food chain and interacted with people from production agriculture through to grocery retailing. This unique view enables us to carve out a strategy that ensures both your short and long-term success, strategy that may include:

  • Marketing strategy that can carry you through, informing the rest of the food-chain infrastructure of the value you pose to the overall food equation.
  • Creative that illustrates the difference between getting your idea seen and getting it ignored. Between profit and loss. Ideas are currency, and a single one can transform your business.
  • Involvement or experiential marketing designed to overcome the natural separation at points where people naturally gather together. Close the lack of communication between stakeholders.

Farmer Goes to Market

Food-Chain Communications helps bring the farmer's message to the retail grocers of key states through its "Farmer Goes to Market" campaign, consisting of individualized monthly state e-mail newsletters and collateral customized websites. And the results? Message open and click-through rates two to three times higher than industry averages. That's meaningful engagement.
See it here

Food Chain Engagement

Truth in Food founder Kevin Murphy's public speaking engages the food chain in issues, such as the growing food-morality movement. 
Book Kevin now

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